This is a test website. For our live site please visit www.sagepub.com
Our offices will be closed from Monday, December 23rd, to Wednesday, January 1st. Normal operations, including order shipping, will resume on Thursday, January 2nd. For technical support during this time, visit our support page.
Aidan O'Driscoll Dublin Institute of Technology, Ireland
Aidan O'Driscoll is a senior lecturer in marketing and strategic management at the Dublin Institute of Technology (DIT).
