Introduction to Business
- Heidi M. Neck - Babson College, USA
- Christopher P. Neck - Arizona State University, USA
- Emma L. Murray
Business & Management (General)
Supplements
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle
The LMS cartridge makes it easy to import this title's instructor resources into your learning management system (LMS). These resources include:
- Test banks mapped to AACSB standards
- Editable chapter-specific PowerPoint® slides
- Case notes
- Lecture notes
- All tables and figures from the textbook
You can still access the online resources for this title via the password-protected Instructor Resource Site.
The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
“A cutting-edge approach to business instruction through the lens of entrepreneurship. I like the information discussed on nature of work and new trends such as 'gig' economies.”
"Simplified layout, current, contemporary examples. It presents information in a different format and should generate more classroom conversation.”
"This text is built for in-class discussions and activities. It helps students develop an important entrepreneurial mindset that is
important for their careers. It has a lot more actionable and assignable exercises for in class and outside of class. It's a flip-the classroom/hyflex model textbook."
"The book provides a good summary of important topics, business cases for students to analyze and also engage in, good discussion questions, and mindset activities that will help learners apply the knowledge gained."
"The author's approach to writing allows the average student to approach the topic in a way others do not. The integration of a global approach is sometimes not effective in other texts. It is here. This is definitely a text I would recommend to my faculty as Department Chair."
"The content is up-to-date and relevant. This book has more chapters that are realistic in nature to the current business environment."
"A practical straight-forward introduction to business concepts. Gives students case examples to explain various concepts. I really appreciate the business ethics cases at the end of each chapter instead of one single chapter on ethics. I think it helps reinforce to students that ethics is a part of every aspect of business and helps them think more comprehensively about it."
“A textbook with features that help your students learn and understand business better and help them to retain the information longer. I love the simplicity and forwardness of it.”
"I think the authors have done a good job of using a variety of businesses of different sizes and different types of industries to enhance the concepts."
“Timely, relevant, and relatable."
