Textbook
Public Relations Campaigns
An Integrated Approach
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Teaching Campaign Planning: Three Tips that Drive Action
Authors of Public Relations Campaigns: An Integrated Approach, Regina Luttrell and Luke Capizzo, discuss current best practices for building strong public relations campaigns that harness the power of converged media through sound research, objectives, and plan cohesiveness. With the streamlined approach of the ROSTIR Model, it's easy to teach students how to execute well-informed, strategic PR campaigns.
Textbook
The PR Agency Handbook
First Edition
Published: June 2018
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