Digital Marketing
A Practical Guide to Data-Driven Strategies
- Nick Mattar - Wayne State University, USA
Electronic Marketing
Digital Marketing: A Practical Guide to Data-Driven Strategies teaches students how to build successful brands with proven digital marketing strategies and practical applications. Author Nick Mattar guides students step-by-step through the process of marketing both big and small businesses, covering everything from website creation to strategizing for long-term, sustainable growth. A dedicated early chapter on AI and integrated coverage of analytics in every chapter highlight the modern approaches digital marketers use to drive success. Each chapter includes exercises that put students in the shoes of a marketer building a start-up brand. With this practical approach, students will be prepared to run effective online marketing campaigns in any digital or social media marketing role.
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