Preface
Acknowledgments
About the Authors
SECTION 1- AN ETHICALLY GROUNDED APPROACH TO CRISIS MANAGEMENT
Chapter 1- Fundamentals of Crisis Management and Ethics
Major Communications Theories That Apply to Public Relations and Crises
Ethics Up Front in Crisis Management
Moral Agency, Sound Moral Reasoning, and Crisis Management
Chapter 2- Issues Management and Managing Crises
Stakeholders and Environmental Scanning
What Issues Management Can Tell Us About Crisis Management
Ethical Considerations for Monitoring Social Media
Issues Management in Action
Ethical Management of Crises and Issues Management
Chapter 3- Integrating Ethical Theory and Crisis Management
Feminist Approaches to Ethics
Putting it All Together: The Supporting Role of Ethical Theory in Crisis Management
SECTION 2- CASE STUDIES
Chapter 4- Health Communication
Case 4.1: Chimerix, Compassionate Use, and Social Media
Case 4.2: McMath Tragedy at Children’s Hospital Oakland
Case 4.3: Unsure About Essure
Chapter 5- Environmental Communication
Case 5.1: California and the “Megadrought”
Case 5.2: Monsanto’s Defense of Its Patented Seeds
Case 5.3: Range Resources and PSYOPs as Crisis Management
Chapter 6- Advocacy Communication
Case 6.1: Genetically Modified Mosquitoes: Fear Vectors?
Case 6.2: U.S. Vaccination: A Mickey Mouse Policy?
Case 6.3: All Crises Great and Small: Yoplait’s Killer Cup
Chapter 7- Strategic Communication
Case 7.1: Apple and Workers’ Rights Abuses
Case 7.2: The Costa Concordia Shipwreck
Case 7.3: Pennsylvania State and Child Abuse
Chapter 8- Government Communication
Case 8.1: The Fort Carson Shootings: The Crisis of PTSD in the Military
Case 8.2: The “Fast and Furious” Gun Walking Program
Case 8.3: The IRS and BOLO for Tax Exemptions
Chapter 9- Science Communication
Case 9.1: Restoring Study 329, Restoring Lives? The GSK Paroxetine Crisis
Case 9.2: APA’s Facilitation of “Uncle DoD’s” Enhanced Interrogation Practices
Case 9.3: The Center for Medical Progress’s Planned Parenthood Videos Weave a Tangled Web
Chapter 10- Technology Communication
Case 10.1: VETPAW Harnesses High Tech to Correct Its Antipoaching Misfire
Case 10.2: Elder Abuse and Neglect: Old Problem, New Solutions?
Case 10.3: Hackable Vehicle “Chrysis”
SECTION 3- THE FUTURE OF ETHICS AND CRISIS MANAGEMENT
Chapter 11- The Way Forward
Selected References
Index