SECTION 01: Introduction and Background
Robert F. Lusch & Stephen L. Vargo
1. An Overview of Service-Dominant Logic
Stephen L. Vargo & Fred W. Morgan
2. Services in Society and Academic Thought: An Historical Analysis [Reprint]
Stephen L. Vargo & Kaisa Koskela-Huotari
3. Why Service-Dominant Logic?
SECTION 02: Value Cocreation
Janet McColl-Kennedy & Lilliemay Cheung
4. Value Cocreation: Conceptualizations, Origins, and Developments
Pennie Frow & Adrian Payne
5. Value Cocreation: An Ecosystem Perspective
Hope Schau, Albert M. Muñiz Jr. & Melissa Archpru Akaka
6. The Cocreation of Brands
Anu Helkkula, Apramey Dube & Eric Arnould
7. The Contextual Nature of Value and Value Cocreation
SECTION 03: Service Exchange
Melissa Archpru Akaka & Jennifer Chandler
8. Reframing Exchange: A Service-ecosystems Perspective
Patrick Murphy & Gene Laczniak
9. Ethical Foundations for Exchange in Service Ecosystems
Satoko Suzuki & Yutaka Yamauchi
10. The Dynamic Context of Service Exchange: Rethinking Service Context from a Performativity Lens
Angeline Nariswari
11. How Service Exchange Drives Market (Re)Formation
SECTION 04: Service Ecosystems
Irene Ng & Susan Wakenshaw
12. Service Ecosystems: A Timely Worldview for a connected, digital and data-driven economy
Philip Godsiff, Roger Maull & Phil Davies
13. Systems Behavior and Implications for Service-Dominant logic
Irene Ng, Paul Maglio, Jim Spohrer & Susan Wakenshaw
14. The Study of Service: From systems to ecosystems to ecology
Javier Reynoso, Sergio Barile, Marialuisa Saviano & Jim Spohrer
15. Service Systems, Networks and Ecosystems: Connecting the Dots Concisely from a Systems Perspective
SECTION 05: Institutions and Institutional Arrangements
Michael Kleinaltenkamp
16. Institutions and Institutionalization
Ingo Karpen & Michael Kleinaltenkamp
17. Coordinating Resource Integration and Value Cocreation through Institutional Arrangements: A Phenomenological Perspective
Jaakko Siltaloppi & Heiko Wieland
18. Institutional Change in Service Ecosystems
Jörg Sydow, Olivier Berthod & Markus Helfen
19. Institutional Work for Value Co-creation: Navigating amid Power and Persistence
SECTION 06: Resources and Resource Integration
Linda Peters
20. Resource Integration: Concepts and Processes
Helge Löbler
21. The Sustainability of Service Ecosystems
Kaisa Koskela-Huotari, Bo Edvardsson & Bård Tronvoll
22. Emergence of Novel Resources in Service Ecosystems
Linda Peters
23. Resource Integration Processes: The Dialectic of Presence and Absence
SECTION 07: Actors and Practices
Hans Kjellberg, Suvi Nenonen & Karim Marini Thomé
24. Analyzing service processes at the micro level: actors and practices
Daniela Corsaro & Lars-Gunnar Mattson
25. Untangling the à priori differentiation of service exchanging actors
Oskar Korkman & Luis Araujo
26. Using practice theory for understanding resource integration in S-D logic: a multinational study of leading-edge consumers
Hans Kjellberg
27. Attending to actors and practices: implications for Service-Dominant logic
SECTION 08: Innovation
Marja Toivonen & Kyoichi Kijima
28. The need for a new innovation paradigm and the contribution of Service-Dominant Logic
Heiko Wieland, Stephen Vargo & Melissa Archpru Akaka
29. A Unifying Perspective for the Technological, Business Model, and Market Aspects of Innovation
Valtteri Kaartemo, Christian Kowalkowski & Bo Edvardsson
30. Enhancing the understanding of processes and outcomes of innovation: the contribution of effectuation to S-D logic
Cristina Mele & Tiziana Russo-Spena
31. A dynamic alternative to linear views on innovation – combining the approaches of practice theory and expansive learning
SECTION 09: Midrange Theory
Rod Brodie & Helge Löbler
32. Advancing Knowledge about Service-Dominant Logic: The Role of Midrange Theory
Elina Jaakkola, Jodie Conduit & Julia Fehrer
33. Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service Dominant Paradigm
Jacqueline Pels & Cristina Mele
34. Developing Midrange Theory for Emerging Markets: A Service-Dominant Logic Perspective
Peter Ekman & Jimmie Röndell
35. Bridging S-D Logic and Business Practice with Midrange Theory: From Dichotomies to Relational Dualities and beyond, in central marketing concepts
SECTION 10: Selected Applications
Kaj Storbacka
36. Extending Service-Dominant Logic - outside marketing and inside managerial practice
Julia Jonas & David Sörhammar
37. Extending innovation - from business model innovation to innovation in service ecosystems
Charlotta Windahl & Katarina Wetter-Edman
38. Designing for Service: From Service-Dominant Logic to Design Practice (and vice versa)
Paul Maglio & Chiehyeon Lim
39. Service-dominant logic, service science and the role of robots as actors
SECTION 11: Reflections and Prospects
Evert Gummesson
40. Toward a Grand View of Service: The Role of Service-Dominant logic
Stephen L. Vargo
41. Backward and Forward
