Strategic Management
- Richard Lynch - Middlesex University, UK
- Oliver Barish - Birkbeck - University of London, UK
- Vinh Sum Chau - University of Kent, UK
- Charles Thornton - University of Plymouth, UK
- Karl S. R. Warner - Adam Smith Business School, University of Glasgow
• Balanced treatment of prescriptive and emergent models of strategic management.
• Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.
• Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups.
• 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout.
• A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading.
Suitable for both undergraduate and postgraduate study.
Professor Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London.
Dr Oliver Barish is Lecturer in Management at Birkbeck Business School, Birkbeck, University of London.
Dr Vinh Sum Chau is Senior Lecturer in Strategy at Kent Business School, University of Kent.
Dr Charles Thornton is Lecturer in Service Operations Management and Business Strategy at Plymouth Business School, University of Plymouth.
Dr Karl Warner is Lecturer in Strategy at Adam Smith Business School, University of Glasgow.
Supplements
Hubro Simulation's Business simulation can be used alongside Strategic Management, giving students the knowledge they need and the opportunity to put it into practice. Find out more and explore Business & Management simulations for your textbooks.
An excellent resource full of up to date cases and examples in an easy to read format. An ideal resource for UG and PG strategy learners and stacked full of workshop exercises and case studies for teaching professionals. This will make be a welcome new edition to our reading list.
I'm teaching Strategic Management at Masters level and consider the book as an excellent guide for students. It's rich with cases and good style of presentation of concepts.
Sample Materials & Chapters
Sample: Elaborating on green strategy from Strategic Management by Richard Lynch